�1.50 for Top Gear trading cards - Are they having a laugh?

Just wondering if there are any other parents out there that think this is taking the trading card world a step too far. My child bought two packs and I thought he had been short-changed. I promptly went back to the store to be told they were �1.50 per pack and it will cost roughly �800 to acquire the whole collection. I handed them back and got my money back. Been down the expensive road before with Match Attax, Club Penguine, etc. but I'm going to draw the line with this rip-off. What a great idea it would be for any other sane parents to do the same. Here's hoping :-)